1) They use the coolest logo on earth. 2) They sold a rebranded DSTT some years ago just like "M3 Team" sold a rebranded R4.
Team NEO even made a card called "R6 Gold" with motion control. They supported their stuff just for 6 weeks (like "M3 Team"), but they're really some kind of avant garde with their stuff.
Now, years later, we use and love our R4 Gold without motion control. They are always ahead of their time..