I suppose the guy on the cover is a famous soccer player?
I'm wondering whether they paid him money so they could print his head and name on the cover, or he gave them money so they'd print his name and face on there. Probably the first, because I guess tons of kids will beg their moms to buy this game just because it has Nicolas Anelkas face printed on the COVER. (Doesn't look like the game features him a lot.)
The wonders of marketing. o.O