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  Cornell University: Detection of Hidden Paid Posters
Posted by Clookster on Fri, November 25th, 2011 at 13:10 - 10 Comments
 
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Clookster Mongolia

 
Cornell University: Detection of Hidden Paid Posters
Battling the Internet Water Army
[User Posted Image]
Abstract 
We initiate a systematic study to help distinguish a special group of online users, called hidden paid posters, or termed "Internet water army" in China, from the legitimate ones. On the Internet, the paid posters represent a new type of online job opportunity. They get paid for posting comments and new threads or articles on different online communities and websites for some hidden purposes, e.g., to influence the opinion of other people towards certain social events or business markets. Though an interesting strategy in business marketing, paid posters may create a significant negative effect on the online communities, since the information from paid posters is usually not trustworthy. [...]

Download  Download PDF file Cornell University Libary homepage  Via: Technology Review


 
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#1
 
Kon-Tiki Belgium

  Fri, November 25th, 2011 at 13:25
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Sounds like they're dealing with that stuff some Telltale Games employees've been doing.

Also, I gotta watch out what I say on here now flushed
 
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#2
 
Clookster Mongolia

  Fri, November 25th, 2011 at 13:38
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You don't even need money to pay a zombie army. Some exclusive virtual items (for a MMORPG) might be enough. That costs nothing, you just need to press a button.
 
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#3
 
dfkt Austria

  Fri, November 25th, 2011 at 13:46
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Kon-Tiki on Fri, November 25th, 2011 at 13:25 GMT  
Sounds like they're dealing with that stuff some Telltale Games employees've been doing.


Oooh, a juicy scandal? Tell me more - I love Telltale games stuff, especially the Sam & Max games. What guerrilla marketing crap were they up to?
 
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#4
 
Kon-Tiki Belgium

  Fri, November 25th, 2011 at 14:06
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dfkt on Fri, November 25th, 2011 at 13:46 GMT  
Kon-Tiki on Fri, November 25th, 2011 at 13:25 GMT  
Sounds like they're dealing with that stuff some Telltale Games employees've been doing.


Oooh, a juicy scandal? Tell me more - I love Telltale games stuff, especially the Sam & Max games. What guerrilla marketing crap were they up to?


http://uk.gamespot.com/features/jurassic-park-user-reviews-abused-6346288/

(And on a related note: http://www.reddit.com/r/gaming/comments/mbydq/i_let_telltale_borrow_my_jurassic_park_jeep_and/ )
 
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#5
 
LDAsh Antarctica

  Fri, November 25th, 2011 at 14:15
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Nothing new or amazing, has been happening for years already, almost as old as the internet itself.  All elitist communities have this anyway, we can't blame people for using the same dirty tricks.  What the internet needs is better (and more) moderators who actually give a crap about what they're moderating, like obsessively, as if they care that much, and then watch them smash head-first into brick walls, like flying salmon straight into the gaping maw of the mighty grizzly.

Also a great testament to people finally making up their own damn minds, instead of thinking "well, he sounds like an arrogant petulant jerk-off, I'll just agree with whatever he says and sound the same."

This post has been edited by LDAsh, Fri, November 25th, 2011 at 14:21
 
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#6
 
Clookster Mongolia

  Fri, November 25th, 2011 at 16:31
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You need cash to please the ladies. Even in China. And even in "World Of Warcraft".

 
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#7
 
Nathan Iceland

  Fri, November 25th, 2011 at 17:35
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Kon-Tiki on Fri, November 25th, 2011 at 14:06 GMT  
(And on a related note: http://www.reddit.com/r/gaming/comments/mbydq/i_let_telltale_borrow_my_jurassic_park_jeep_and/ )

That reddit post turned out to be a lie, though. Telltale's CEO or whatever made a reddit post himself, clearing up all the confusion, and apparently the one who said his jeep was damaged due to Telltale's incompetence was actually the one responsible for the damage all along. Shows that once a couple of people get crazed about something that isn't necessarily true (as was the case here) can quickly gather a following of insane people. One of the guys from Telltale kept receiving phone calls the entire day from people threatening him with several things, even death. Naturally, most of these calls were harmless as they were made by losers who think that because they are part of 'the internet', they are automatically granted the right to harass other people in real life, whereas in fact they wouldn't even dare get out of their bed. Most of 'em, at least, as reddit is a massive community and harbors all kinds of people, ranging from the most friendly neighbour to the most vile scum there could be.

Anyway, that guy from Telltale was terrified the entire day, which is something no one would like to experience. I'd love to see the guys who phoned him with death threats actually get phoned by someone else to get threatened themselves.

Disregarding all that, what the Telltale employees did to boost the game's score wasn't really wrong. They made the game themselves, they are proud of it and want to make sure other people think it's a good game as well, so they can avoid situations where the score would get bumped down if the game got a terrible review by someone who goes by the name of Tom McShea.

If you have no idea who Tom McShea is, he's the guy from GameSpot who gave Skyward Sword a 7.5 only because he was too dumb to actually read the instructions telling you how to play the game, and completely refuses to adjust his score after pretty much the entire world proved him wrong.


Sounds like an interesting article btw, I'll read it later tonight.
 
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#8
 
8256614 United States

  Sun, November 27th, 2011 at 04:46
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Interesting... "paid posters may create a significant negative effect on the online communities", huh?

I'M ONTO YOU CLOOKSTER.
 
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#9
 
deadnarwhal United States

  Sun, November 27th, 2011 at 13:38
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Also a great testament to people finally making up their own damn minds, instead of thinking "well, he sounds like an arrogant petulant jerk-off, I'll just agree with whatever he says and sound the same."[/quote]

But you probably already understand that most people out there get their own opinions from another source.  So in actuality this is a pretty smart move, weather it's new or been going on for years.  Just for the fact that the general public is so easy to manipulate, or at least that's the way I see it.
 
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